Welcome to FreelandDesign. We are an independent, creatively driven design agency in Northern California. We create lasting relationships between forward thinking brands (our clients) and their customers.

 

 

 

 

What We Do

We oversee how an organization works with the brand internally and externally— we emphasize brand consistency, integrity, and quality. We design the corporate signatures, identity systems, digital products and digital marketing campaigns.

 

 

 

Specializations

We specialize in Brand Architecture, Graphic Language Systems, Perception Audits, Product Naming, Tone & Voice, Content Strategy, Copywriting, Long Term Planning, Guidelines Documentation, Brand Books, Responsive Web Design, Mobile Web, Mobile Applications, Interaction Design, UI/UX Design.

 

 

 

Experience

We work with stakeholders at all levels, with a proven ability to understand the cultural needs of a global organization. We have a broad range of experience that includes all aspects of digital design and marketing as well as writing, storytelling, and creating compelling narratives. We design, test, launch and manage web entities, mobile apps and social campaigns.

 

 

Our Process

 

Discovery & Research
Competitive Assessments
User Interviews
Personas & Scenarios
Mental Models
Cognitive Dimensions
Storyboarding
Information Design
Goal Oriented Design
Site Map & Wireframes
Functionality Specifications
User Interface Design
Visual Design
Iterative Process
CSS 3
HTML 5
Prototypes
Software Development
Usability Testing
Quality Assurance Testing
Product Launch

 

 

 

 

Advertising Capabilities

 

Digital Media Planning + Buying
Affinity + Affiliate Marketing
Ad Exchanges
Social Influence Marketing(TM)
Display Ad Creative
Rich Media
Microsites
Digital Brand Identity

 

 

 

 

 

 

 

Email & eCRM

 

 

It is important to treat email as a genuine conversation. If we do this, clients and customers with get the message. Email can still be the most important tactic in marketing—if it is treated thoughtfully. In order to work, it has to communicate – not condescend, underwhelm or otherwise irritate its way into a consumer’s awareness.

 

 

Email Acquisition + Lead Generation
eCRM Program Management
eLoyalty + Promotions

 

 

Email is personal and promises fruitful conversations. We make digital messaging meaningful for our clients without abusing this relationship. We do this through a commitment to purposeful messaging and need based opportunities. Through ISP-friendly design and insightful user-experience design we create email marketing that is effective and respected. Users are relieved to find at least one invitation that promises something purposefull – and delivers.

 

 

 

 

 

 

Social Marketing

 

Social media has unequivocally changed the game. By embracing social media, word-of-mouth, and social influencers we exceed the marketing and business needs of an organization. At FreelandDesign we use MarketingCloud™ (Radian6) to launch and track social campaigns.

 

Social Strategy
Social Listening
Social Influencers
Social Content
Social Engagement
Social Advertising: Reach, Performance, Spend
Workflow & Automation
Measurement

 



Social marketing plays a huge role in brand affinity and purchasing decisions across marketplaces. Consumers are communicating primarily online and making choices based on the opinions of others. Peer influence and brand engagement on a consumers terms. Social marketing is about leveraging social media and influencers as a part of the entire marketing strategy. We work with experts, influencers and peers working to develop brand advocates. We build socially driven experiences for websites, mobile apps, videos, and social platforms. So our clients can leverage and turn customers into their own marketing team.

 

 

 

 

 

 

 

 

 

Strategy & Planning

 

A winning strategy is guided by customers. The importance of knowing your audience is the single most important factor in having a successful strategy for digital.

 

eBusiness Strategy
Innovation Planning
Brand Strategy
Account Planning
Customer Insight
Marketing + Media Strategy
Segmentation
Metrics Definition + Analytics

 

Great digital strategy anticipates the fundamental needs and desires that drive customers' choices. Through advanced consumer research, insight driven analytics and unparalleled industry expertise, we uncover unmet needs of consumers and unexplored digital business opportunities. And we create innovation plans and marketing strategies that allow brands to leapfrog competitors in an increasingly digital world.

 

 

 

 

 

Technology Development

 

 

It is important to create unique and fluid online experiences. But beneath this lies reliable, sound, agnostic technology. We know, because we’ve created both.


Enterprise Architecture
Web Application Development
Web Services
Rich Internet Applications
Content Management
Single Sign-On


Its important to have a technology plan that is part of marketing and communications plan. Our architects and developers work with advertising, PR, editorial and communications to carry forward the message of the company and its brands. This is critical to our understanding of digital business, which lives and dies by the technology that enables it. And while some agencies isolate their developers, ours work closely with other professionals in your company – from usability experts to media strategists. We keep you on your game so your brand identity and messaging are clear and consistent as well as dazzling.

 

 

 

 

 

 

 

 

Capabilities


Identity Design
User Experience Design
Interaction Design
Visual Design
Strategy & Planning
Advertising & Branding
Social Listening & Strategy
Permission Email Marketing
iBeacon Marketing
Lead Generation
eCRM & eLoyalty

 

 

 

 

 

 

 

 

 

Methodology


Discovery & Research
Competitive Assessments
User Interviews
Personas & Scenarios
Site Map & Wireframing
Functionality Specifications
User Interface Design
Prototypes
Software Development
Usability Testing
Quality Assurance Testing
Product Launch

 

 

 

 

 

 

 

 

Clients


Genentech
Cisco
Agilent
Westfield
GE Healthcare
Hewlett Packard
Life Technologies
ThermoFisher
PerkinElmer
BioRad
Abbot

 

 

 

 

1230 Oakmead Parkway 318
Sunnyvale, CA 94085
P: 408 398-7786

F: 408 720-9195
info@freelanddesign.com

 

Copyright © 2015 FreelandDesign, LLC. All rights reserved.

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